Est. 1991 / Los Angeles
The Flame / YG / 4-Hunnid
Footwear design and production for 4-Hunnid’s ‘The Flame’ shoe. A 2-year labor of love from design, to production, to release. Duties included intial ideation, design of the flame motif, footwear CADs, mockups, and communication with the manufacturer to nail down fit and materials across multiple rounds of samples. Also helped to establish the branding with custom lettering as well as creating posters and various marketing assets.
Creative Direction: YG & 4-Hunnid
Photography: Thomas Dang
Photography: Thomas Dang