Design and production for pgLang’s first Converse footwear collaboration–including the Chuck Taylor and the Pro Leather models. Responsibilities included initial ideation with the team, footwear CADs and mockups, as well as communicating with Converse to bring the ideas to life with the process of sampling and refining. The conceptual ethos of ‘good luck’ is present throughout, including subtle bits of copy, hints of pgLang wordplay, and the multilayered tag/label system.