Est. 1991 / Los Angeles
Mr. Morale & The Big Steppers / Kendrick Lamar
Graphic design and packaging for Kendrick’s 5th studio album, his most personal and vulnerable project to date. The design is intentionally paired back, allowing Renell’s photography to take center stage, giving listeners an intimate portrait of Kendrick’s inner and outer world. Typography and colors reflect the reverence of the subject matter with an almost biblical and spiritual feel.
Vinyl & CD Packaging, Layout, & Typography
Creative Direction: Dave Free & Kendrick Lamar
Photography: Renell Medrano
Creative Direction: Dave Free & Kendrick Lamar
Photography: Renell Medrano